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Coty Inc. Introduces New Faces of Rimmel London

Sophie Ellis-Bextor and Lily Cole to join Kate Moss

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By: Jamie Matusow

Editor-in-Chief

Sophie Ellis-Bextor and Lily Cole are the two new faces of Rimmel London that will to appear alongside Kate Moss in the company’s global campaign.

According to the company, with a background in music, modeling and acting, Rimmel brings two new and differing personalities to the brand. Ms. Ellis-Bextor and Ms. Cole will appear in a number of campaigns during 2008, while Ms. Moss will continue to feature in her own Rimmel London advertising.

Stephen Mormoris, senior vice president, global marketing, Coty Beauty, comments, “We are delighted to be bringing Sophie Ellis-Bextor and Lily Cole on board at Rimmel. Their vibrant personalities and their achievements not only make them inspirational figures for a generation of young women, but also make them ideal to represent Rimmel London. We believe our consumers will really identify with both new signings and this, combined with the iconic qualities of Kate Moss, who has more than proven herself as the face of Rimmel, will see the brand create even more standout this autumn with their new campaigns.”

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